UNCCD: Desertification Day to focus on consumers making smart investments

Thirty percent of all land is degraded, and has lost its true value. Land grabbing and a headlong rush for productive land signals a growing recognition that access to productive land will be crucial for future economic growth, peace and stability. The World Day to Combat Desertification (WDCD) to be marked worldwide on 17 June 2018 will focus on how consumers can regenerate economies, create jobs and revitalize livelihoods and communities by influencing the market to invest in sustainable land management through what we buy. Unveiling the theme, Monique Barbut, Under-Secretary General of the United Nations and Executive Secretary of the UN Convention to Combat Desertification (UNCCD), said “the campaign slogan, ‘Land has true value. Invest in it’, reminds us that land is a tangible asset with measurable value beyond just cash. That value is lost through degradation. But we can encourage land users to use land management practices that keep the land productive by the decisions we make every day in what we buy to eat, drink and wear.”  Read more.

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