SDG Action Campaign

Play:Fair for People and Planet – a New Kind of Music Activation

Play:Fair for People and Planet aims to inspire, connect and mobilize people all around the world by bringing together musicians, performing artists and local and international activists. We want to reimagine a new world where we address the global challenges of climate injustice and inequality; and ensure a sustainable food system for all. 

With major events and conferences happening in 2021, from the Food Systems Summit to COP26, we are seizing the moment to begin a major activation in the lead up to our Global Week to #Act4SDGs, held on 17-28 September during the UN General Assembly.  

The music industry can lead the way in setting an example in how we can produce big events and take climate and the environment into account to reduce the stress on our planet. Let’s adapt to nature rather than the other way around. 


17 JULY, AT 6:30 PM (UTC +2)

Join us  as we mobilize people all around the world to take action in the lead up to the Global Week to #Act4SDGs. 

The event will be live streamed right here on 

Do you advocate for green policies and offset your emissions? Do you speak up on gender equalityDo you support local food sourcesTell us about your sustainable actions and reserve your spot! Register and you will receive an email with your virtual ticket to the event. Post your action on social media and tag us @SDGAction with the hashtag #TurnItAround for a chance to be featured on our social media channels. If you are based in Milan, you can enter a lottery for a chance to be added to the guest list to attend the event in person.

Check out the artist lineup here.

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